Phone displaying the TikTok logo in a Broadcasting creator studio (Joshua Bruha, CMRU.ca)
Finding an audience
Aspiring media content producers who want to be noticed need a platform to share their work and right now TikTok is that platform. In today’s world a new generation of storytellers focused on short, entertaining, and digestible content for our short attention spans have found a home on social media.
It seems like almost everyone has TikTok on their phone. I don’t think a tool for creators to be recognized has entered the public consciousness quite as fast and successfully as TikTok has. This is what makes it so powerful in today’s mediascape.
It’s important for aspiring content creators to find an audience
Equipped with nothing but a camcorder and iMovie, I’ve been producing media content since the third grade. The biggest challenge I’ve been faced with on my quest to make great content is finding an audience.
It’s one thing to show your parents and friends the content you produced and its another thing to share your talents with a larger community.
Over the years I’ve seen many platforms inspire, produce, and highlight talented independent creators. First came YouTube, then Vine, then Instagram. And now we have TikTok.
It’s where the current fresh content lives. This type of content not only forces creators to compete for your watch time producing better content but also allows us as the audience to view work from a wider spectrum of different content producers.
TikTok reaches new audiences
The power of reaching new audiences on TikTok spans beyond just the platform as well. I personally don’t use TikTok, don’t get me wrong, I have it downloaded and when someone sends me something I check it out. However, I don’t browse for hours like I do YouTube or Instagram.
However, a funny thing stated happening a few years ago as I browed these other platforms, they became flooded with reposted TikToks. I’ve even seen TikToks on the local news. It’s almost un-escapable.
TikTok is undoubtedly a platform where you can reach a larger audience and fast. As long as your content is interesting.
TikTok should be embraced by emerging content creators
To be completely honest I felt threated by TikTok as It emerged. Change is scary, and my stubborn attitude didn’t want to acknowledge it. What I have begun to realize is that TikTok is another powerful tool in the aspiring content creator tool kit with great cultural significance.
TikTok has resulted in some pretty amazing content, I have found new creators that I enjoy, I have discovered new communities, and I have found a tool that I think emerging creators should utilize.
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