The leader of Pookie Nation
If you have Tiktok you may be no stranger to the charm of Prayag Mishra. Prayag, the sassy influencer has been gaining traction on his platform simply with the use of his personality. His fans, better known as “Pookie bears” are currently 4.5 million people who love Prayag for his uniqueness and for the easy ability to make fan edits for him. So, what makes this influencer so special? Well, let’s take a look at who Prayag Mishra is.
Prayag’s start
Mishra first and foremost is an Ontario native. It is no wonder that many Canadians love his content as he does have a predominant and familiar accent. The leader of Pookie Nation graduated from Western University with a degree in Business. Mishra wasn’t always trying to be a Tiktok celebrity, in fact before his fame he worked a 9-5 job in the tech industry but later quit. When it comes to the timeline of Mishra’s fame, it was in 2022 when he first started to make videos; however he only started posting consistently in 2023. His consistent posting paid off in September 2023 when he went viral for the first time for his iconic video that coined the term “it’s the way you act.”
Viral Too Fast
As Mishra continued to make content and grow his account, it was only one month after he went viral that he received news of his account being banned. Mishra to his own disbelief, was banned for gaining too many followers too quickly. Due to his strong fanbase of Pookie bears, petitions were created and a day later Mishra had his account back.
Authenticity
The reason as to why Prayag Mishra is so relevant is his unique personality. His content focuses on his random thoughts of the day and strong sense of humor. It is Mishra’s ability to build a strong relationship with his fan base that has created a sustainable form of virality. His fans often call him sassy. In turn, Mishra became the face of: The Sassy Men Apocalypse. Mishra, whose personality can be described as feminine is honoured to be the face of this movement which allows men to feel more comfortable with themselves and lessen toxic masculinity. Though this is just the beginning of Prayag Mishra’s career, he has already paved the way for multiple trends merely by being himself. In closing, it is Mishra’s strong connection to his fanbase of Pookie Bears and originality that establishes his continuing success.
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