The Calgary Canucks purchased a new broadcast quality video camera this season.
Canucks Board Secretary Lindsay Clothier says the team purchased the new camera to replace their old one. “Our camera from last year was pretty banged up. It was being held together by hockey tape” Clothier said. The entire interview can be heard here.
The new camera allows the team to make videos that showcase their players personalities. The organization is hoping that people who watch the videos will be drawn to the players.
People who watch the videos will discover that the Canucks players are not robot-like hockey players. Each player brings their own personality to the team.
The videos show potential fans how accessible and relatable these players are. These fans will be attracted to the players because they see the side of a player that isn’t usually seen. Their personality.
Fans will feel a connection with the players and will want to watch them play hockey. These fans will keep returning to games because they enjoy watching the players that they feel like they know.
People will be more invested in the team because they feel like they know the players. The new fans will have opportunities to meet the Canucks players and build relationships with them. This is because of the players accessibility and personality.
The videos aren’t the only reason why the Calgary Canucks purchased a new camera. Their last camera wasn’t reliable by the end of the season. The team was worried that their camera would break down during a game.
The Canucks were already broadcasting in High Definition with their last camera, but they saw this as an opportunity to get better quality. Upgrading from their previous camera provided many benefits for the entire organization. One other benefit is improved video analysis. The changes to the team’s video analysis can be heard here.
Attendance issues have not gone away for the Canucks. The organization has fallen on hard times financially as a result. They are optimistic that their investment in technology can provide enough of a boost to keep the team running.
The Calgary Canucks play their home games in the Ken Bracko Arena at the Max Bell Centre.